Ticketmaster extend long standing partnership with Scottish Rugby

Ticketmaster Sport have announced the renewal of their partnership with Scottish Rugby for a further 5 years.
Scottish Rugby and Ticketmaster Sport have a long-standing and successful partnership during which, Ticketmaster has provided industry-leading technology solutions to enhance the experience for rugby fans.
Latest enhancements to the technology have recently included a newly designed fan site providing a new and improved frictionless fan experience, upgraded access control and improvements to existing infrastructure. Additionally, the bespoke technology developed by Ticketmaster in response to the Covid-19 pandemic resulted in a successful trial at Murrayfield in 2020.
“Our partnership with SRU is a close collaboration and one that we are proud to see continue.” comments Chris Gratton, Chief Operating Officer, Ticketmaster Sport. “Our goal is always to provide tailored solutions and support to our clients, and we are delighted that the efforts of our passionate team throughout this partnership and during the ongoing Covid-19 pandemic have been recognised. I’d like to thank Kerry and the team for their continued trust and support and look forward to working together to bring rugby to ever-increasing new audiences.”

Kerry Halliday, Head of Group Ticketing & Customer Engagement, Scottish Rugby adds, “We are delighted to extend our partnership with Ticketmaster Sport and look forward to working closely with Chris and the team to continue to innovate our ticketing operation and fan experience”.