St Helens announce stadium sponsorship extension

St Helens have renewed their sponsorship deal with Totally Wicked.

Totally Wicket will continue to be the club’s stadium naming rights-holder across a three-year extension.

This will see the club’s home ground known as the Totally Wicked Stadium through 2025. The brand also retains the naming rights to the venue’s North Stand.

In addition, the Totally Wicked logo will continue to feature prominently on the club’s playing shirts across its men’s and women’s teams.

The renewal builds on an association which first began in 2013, when the company took on the naming rights to the North Stand, before it added shirt visibility the following year.

Commenting on the deal, St Helens chief executive Mike Rush, said: “The partnership is of massive benefit to us as a club, moreover their support to our fan base and wider community has not gone unmissed. Our charity, Saints Community Development Foundation is focussed on providing people with a healthier lifestyle and these are the same aims of Totally Wicked.

“The statistics don’t lie and the reduction of smokers in St Helens since Totally Wicked have come on board with us here in St Helens is fantastic to see.”

The news of the renewal with Totally Wicked follows St Helens’ November 2021 signing of retail store Home Bargains as its principal shirt sponsor in a three-year deal running from the 2022 season.