Six Nations announces sponsor

Six Nations Rugby has signed short-form social media video platform TikTok as the title sponsor of the Women’s Six Nations in a deal announced this morning that also includes rights to the men’s Six Nations and the Autumn Nations Series.

The four-year deal makes TikTok the first-ever title sponsor of the women’s edition of the competition, which will be known as the TikTok Women’s Six Nations from the start of the 2022 tournament – which begins on March 26 – and run through to the 2025 edition.

As part of the agreement, TikTok has committed to providing significant investment and promotional support to women’s rugby, including via content on its platform. Official TikTok Rugby Creators will be allocated to each home union involved in the Six Nations to help deliver regular content and grow the sport on the platform.

The company becomes an Official Partner of the men’s Six Nations and the Autumn Nations Series.

Six Nations Rugby chief executive Ben Morel said: “The significance of our partnership with TikTok cannot be understated. The very first Title Partner in the history of the Women’s Six Nations Championship, as well as support for the Guinness Six Nations and Autumn Nations Series is something to be incredibly excited about.

“TikTok shares our ambitions for providing fans with the best possible experience and has the perfect platform for fans to access and engage with rugby throughout the year. Complementing this is the collective aim of giving the sport a global shop window to reach new and existing fans and put the likes of the Women’s game in front of more people.”