Lions announce new sponsor ahead of upcoming series

The British & Irish Lions have signed up English beer brand Fuller’s London Pride as a sponsor.

The two-year deal will include the Lions’ three-match series against world champions South Africa, scheduled to take place in 2021.

As part of the deal, Lions branding will also be present across London Pride packaging, as well as at point of sale in pubs and supermarkets.

The company will also gain pouring rights at the Lions’ match against Japan at Murrayfield Stadium in Scotland on June 26, as well as access to the Lions’ coaching team.