British & Irish Lions fly high with new sponsorship deal

The British & Irish Lions and South Africa Rugby have announced British Airways as the latest sponsor for the 2021 Lions tour under their joint commercial offering.

British Airways becomes Global Airline Partner of the series, a role that will see a chartered flight take the Lions squad to South Africa ahead of the tour, which begins on 3rd July.

The squad will depart for South Africa following the match against Japan at BT Murrayfield Stadium in Scotland on June 26.

The Lions and Springboks will then travel around South Africa during the series onboard franchise partner of British Airways, Comair.

British Airways is already a Principal Partner of Twickenham Stadium and Official Airline Partner of England Rugby.